Cross-Border Growth
Market entry, localisation, partnerships and go-to-market across borders — in both directions, into Japan and out of it.
Published
What Should You Validate Before Committing to Japan?
Validation is not a state a market reaches. The better question is what a company is about to commit, how reversible it is, and what evidence that particular decision requires.
When Is It Too Early to Hire a Japan Country Manager?
The Country Manager question is usually asked about timing. It is better answered by asking what the role would actually own—and whether the open questions are still validation problems.
What Really Transfers? Rethinking a Proven GTM Model for Japan
A proven GTM model is evidence, not a template. Japan tests what really transfers — and whether the economics still work once local conditions are applied.