Japan Insurance Monitor
Understand what is changing in Japan’s insurance market—how the market works, and what it means for your business.
Source-backed analysis of regulatory change, market trends and the structural features shaping Japan’s insurance market. Some pieces start from something that changed; others from a pattern worth explaining, or from a question international companies arrive with about how the market actually works. Each one separates what the sources establish from what Eveil infers, and lists its references.
When Better Customer Outcomes Don’t Mean Better Distribution
Japan’s latest foreign-currency insurance data highlight both the progress — and the next challenge — in the shift toward more transparent, outcomes-based product governance.
When the Insurance Intermediary Belongs to the Buyer
A company buys insurance, its own affiliate places the policy, and the insurer pays that affiliate a commission. Japan is rebuilding the rules around what that payment is for.
What Prudential Japan Reveals About the Limits of High-Autonomy Sales Models
Most of the money never touched the insurance business. That is the uncomfortable finding in Prudential Japan's own root-cause analysis, and the part worth reading closely.
Japan Tightens Insurance Distribution Governance
How Japan’s 2026–2028 insurance distribution reforms change governance, partner incentives and product recommendation for foreign insurers and InsurTechs.